The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn’t break out revenues for apps vs. the mobile web, but Flurry has estimated that 80% of mobile activity occurs on apps. Comparatively, Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.

Meanwhile, Flurry also found that there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues, according to the IAB.

Why?

Michael Becker, managing director of the Mobile Marketing Association, says there are several reasons, but the main ones are a lack of a unified buying infrastructure for mobile apps and a comparatively fragmented market. “Reaching this audience isn’t as easy as making a TV buy,” he says. “That’s the big difference.”

To execute a mobile ad buy, you have to choose between various networks and exchanges and real-time bidding platforms. The ads themselves are also different since they’re often designed to prompt users to take action relatively quickly, which mean fewer branding ads and more direct-response executions. To ensure that the ads are effective, it helps to tailor to them to individual users’ demographics and geographic location. To make things even more complicated, while on desktop, there are basically two operating systems, in mobile there are at least 10, Becker says and “hundreds of browsers and screen sizes.”

The disparity between the reach of advertising via mobile apps and the complexity of the buying process is “both the challenge and the opportunity” says Peter Farago, VP of marketing for Flurry.

Flurry projects that the install base for mobile apps will double over the next year, which might lead some to conclude that mobile is a black hole that is eviscerating the TV and desktop market and leaving behind a much less lucrative ad industry in its wake. Yet eMarketer predicts that TV will continue to grow — and outpace digital advertising — through 2017.

One argument is that even though TV ratings are down — Morgan Stanley analyst Benjamin Swinburne recently found that they fell 50% over the past decade — TV is still the last place where you can find 5 million or more people tuned in at the same time to an ad. You may be able to get in front of 5 million people on Facebook, but if you use a display ad, only about one in 1,000 people will click on it.

Paul Gelb, head of strategy at MoPub, a mobile ad exchange firm, makes a more optimistic argument. In Gelb’s view, mobile ad revenues are still low because the industry is so new. Eventually, he says, mobile will be bigger than TV. “The dollars don’t shift in a meaningful way that’s sustainable overnight,” he says. Yet Gelb points out that bigger advertisers are jumping into mobile — Mondelez (nee Kraft) pledged last year to put 10% of its ad budget into the segment — and that both marketers and advertisers are experimenting to see what works. “Sometimes a blank canvas is a challenge,” Gelb says, noting that “even in TV it took the industry years to get to the 15- and 30-second commercial.”

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Telecoms services will continue to account for the biggest proportion of IT spend, at $1.69 billion of spend, nearly 45% of the total.

But they are also a sign of how times are changing, with declines in some areas and growth in others. Specifically, fixed voice services — which not only have been commoditized through competition, but are becoming less used by consumers who opt for mobile-only contracts — will continue diminish in size. Meanwhile, mobile data services, driven by trends in smartphone and tablet usage, continue to grow. These two trends will offset each other, resulting in “roughly flat” growth over this year and the next, says Gartner.

The rise of mobile is being felt in other categories, too.

Hardware sales — noted as “devices” in Gartner’s table below — will be the fastest-growing category this year, up nearly 8% to $718 billion, or 19% of all IT spend. PC sales, however, will be flat, and printer sales are in decline — another two signs of how there is some pain and woe still to come for some companies working in legacy technologies. (The current state of play with Dell being one specific sign of that.) Gartner notes that the rise in devices is down to the impact of mobile, a result of the rise in smartphone usage, which has been so strong that Gartner actually raised its previous device forecast of 6.3% growth.

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Here are the notices:

Starting May 1, the App Store will no longer accept new apps or app updates that access UDIDs. Please update your apps and servers to associate users with the Vendor or Advertising identifiers introduced in iOS 6

Starting May 1, new apps and app updates submitted to the App Store must be built for iOS devices with Retina display and iPhone apps must also support the 4-inch display on iPhone 5

The ban on apps that don’t support the iPhone 5′s display is an interesting one, as there are still many apps out there on the store that are stuck at the old ‘letterboxed’ resolution of the iPhone 4/4S. For whatever reason, Apple has had a hard time convincing some developers to update their apps to support the iPhone 5′s display. While most marquee apps have been updated, there are still a few on my device that are not updated. Now, if they want to fix any bugs or add any new features, they’ll also have to be iPhone 5-ready.

Back to the issue of UDIDs, though. If you’re unfamiliar with their history and why Apple dislikes them so much, here’s a summary from our 2012 year-end Apple post:

Apple has been warning developers for some time to stop using a device’s Unique Device ID to track it for advertising, upgrade or any other purpose. The use of UDIDs had been very prominent with ad networks, though there are definitely some legitimate non-ad uses of these identifiers. In May of last year, it started banning some apps that were using them in even ‘ok’ ways. At the time, we mentioned that if Apple was banning developers for using them, then it needed to provide a good alternative.

Apple delivered that with the Advertising Identifier with iOS 6. It’s a number that was unique but not tied specifically to a piece of hardware, and one that could be changed when reset. Some advertisers still feel that this is a poor option, but Apple now allows users to limit ad tracking with a toggle in the Settings app.

This makes it harder on developers, but easier on consumers looking to limit how much information they share about their habits. It also likely fulfills a promise that Apple made to a Senate subcommittee that it was going to make privacy issues more transparent for its users in the future. The issues surrounding UDID exposure and tracking came to a head late in the year when a database containing 1 million of these numbers was exposed by the AntiSec hacking group.

The group claimed to have retrieved them from the laptop of an FBI agent but the agency denied the claims. When the hack went down, we provided a custom-made tool that allowed you to check (in a secure page and without retaining any numbers in our records) whether or not your UDID was in the list of compromised records released by AntiSec.

The true origin was revealed when Paul Dehart, CEO of Blue Toad, came forward and said that the UDIDs came from the company’s servers. The company, which makes software for publishers, was obviously one who had been using it to track advertising and other habits.

The UDID is fraught with issues, and Apple has wanted it out for some time. Now, it has a deadline, so start culling it from your iphone apps developers.

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The N8 phone has a 12 megapixel camera and allows people to record and edit High Definition video clips, as well as watch web TV services.

Analysts said the phone was a “pivotal device” in efforts “to make Nokia’s high end phones credible again”.

It is also a chance for Symbian to prove itself alongside Google’s Android operating system and Apple’s iPhone.

Despite being the world’s most popular smart phone software, Symbian has lost “mindshare” against more high-profile software, according to industry experts.

Analysts at CCS Insight described the Symbian 3 software as “evolutionary not revolutionary” but said it was a “key first step if it proves reliable”.

Cinema support

It is the first version of the software since the Symbian foundation announced that it had made its code open source in February.

The Foundation – which includes Nokia, Motorola and Samsung amongst others – gave away the code to developers for free in the hope that it would help speed up the pace of improvements. Any organisation or individual can now use and modify it.

The software in the N8 allows the phone to have multi-touch and multi-tasking, meaning more than one application can be open at any one time.

The device will be Nokia’s flagship smartphone. It can be plugged into home theatres and supports surround sound as well as high-quality video.

Social networks, such as Twitter and Facebook, can be displayed on the home screen in a single application.

Lee Williams, executive director of the Symbian Foundation, said he was “stoked” that Nokia had chosen to use the operating system on its phone.

The phone will ship in the third quarter of 2010, following delays.

Resource:
http://news.bbc.co.uk/2/hi/technology/8646715.stm

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According to a New York Times source “familiar with the deal,” Google acquired San José chip designer Agnilux not to build chips but to port its Chrome OS and Android operating systems to things like tablets and TV set-top boxes. And on one level, this makes sense. Agnilux was formed by ex-PA Semi employees once pulled into Apple to build SoCs for the iPod, the iPhone, and apparently the iPad, and it’s no secret Google is exploring consumer devices well beyond its Nexus One phone.

But an earlier Times story indicated that Agnilux was brewing “some kind of server.” The company apparently had a partnership with Cisco. And its roots can be traced back to server chips like the DEC Alpha and the AMD Opteron. It’s been rumored for years that Google is interested in building server chips of its own, and if it hasn’t already, you can bet that one day it will – with or without Agnilux engineers.

Google likes to say it’s not a hardware company. When the ad broker launched the Nexus One, it went to unusual lengths to convince the world it played no part in the design of the physical device. But at the same time, it builds hardware on an epic scale for use across the Googlenet, a private infrastructure that handles more traffic than all but a pair of tier one ISPs.

It was recently estimated that Google runs 2 per cent of the world’s servers, and it would seem that all of them are custom-built. Reports also indicate that Google builds its own routers, and it’s no secret the company fashions its own data centers, piecing them together with hardware-packed shipping containers.

Last fall, Google released a brief video of a data center it built in 2005. The facility held 45 shipping containers, each housing 1,160 servers. Google is now operating about 35 data centers across the globe, and if you extrapolate, its total server count – server consolidation aside – is around 1,827,200. That figure is well above recent press estimates. And it may be low. After all, that data center was built in 2005.

According to a recent public presentation from the company, Google is intent on scaling its worldwide infrastructure to between one million and 10 million servers, encompassing 10 trillion directories and a quintillion bytes of storage. And this would span “100s to 1000s” of locations around the globe.

All these servers need chips. But the thing to remember about the ever-expanding Googlenet is that it’s designed to process tasks that are broken into tiny little pieces. Google isn’t interested in running the fastest processors on the planet. It’s interested in running efficient chips that suit its pathological obsession with distributed computing.

When it released that data center video, Google also gave the world a peek at the battery-backed, two-socket server nodes it packs into at least some of its data centers. Based on a Gigabyte motherboard, each node included two disks, eight memory slots, and a 12-volt DC power supply. These nodes use both Intel and AMD chips, and it would seem that the company stops short of the bleeding x64 edge, choosing processors that provide the best performance per watt.

Plus, it wants chips that can run hot. To save costs – and, um, the planet – Google operates its data centers at temperatures above the norm. According to a former employee, at one point Google was buying chips from Intel guaranteed to operate at temperatures five degrees centigrade higher than their standard qualification.

What a Google needs

With an estimated 35 data centers and 1.8 million servers backing its search engine, advertising systems, and online applications, Google has power, cooling, and real estate problems that no other company in the world can appreciate. And with its custom designed GFS distributed file system and its MapReduce distributed number-crunching platform spreading tiny pieces of data across all those servers, its performance needs are outside the norm as well.

The PA Semi folks that founded Agnilux after leaving Apple have plenty of experience with chips and instruction sets of all sorts, and before Google acquired them, they could have been up to almost anything. All we really know the company is that it’s based in San Jose and that its name is a mix of Sanskrit and Latin. Agni is the Sanskrit word for fire, lux the Latin word for light.

The assumption is that Agnilux was working on a variant of the ARM processor for use in servers, and given the thermal properties of ARM chips, this is a fair guess. But for all we know, Agnilux was building a variant of the Power chip – not the ARM. PA Semi was designing super-efficient Power clones when it was founded in 2003 by Dan Dobberpuhl, the lead designer on Digital Equipment’s Alpha 64-bit chip, and Jim Keller, who worked on the Alpha and then the Opteron at AMD. Chip designers move from companies to startups and back again, and more times than not, they have great ideas that can’t be commercialized. Think of the Transmeta chips that HP put into its first blade servers.

But with Google, building servers isn’t a commercial undertaking – at least not directly. The Chocolate Factory can afford to indulge its whims, and it might as well build its own chips rather than waiting for Intel and VIA to tweak their Atom and Nano processors to handle Big Data applications on a small power budget. In this regard, Google would be acting more like a government-sponsored supercomputing lab, fashioning exotic hardware aimed at exotic problems.

And we might add that using low-power chips to take on high-power tasks is hardly a new idea. Witness the Atom servers from SuperMicro and SGI.

If this is indeed what Google is after, then the possibilities are intriguing indeed. It’s easy to become a licensee of the ARM designs – it’s quite possible that Agnilux already had the license – and parent company ARM Holdings would love nothing better than to have Google endorse its product over the x64 architecture. It would be the coup of the decade, and it will no doubt get other people looking at the ARM architecture for servers and desktops running Linux.

Because Google’s workloads are based on Linux, presumably it’s easy to port them over to ARM or Power or any other architecture that supports the open source OS. We don’t know how tightly Google has compiled its applications down to the various x64 processors it uses. But, well, it just acquired a bunch of chip engineers and has plenty of software engineers to do a port to a new architecture if it thinks the benefits outweigh the hassle.

You can buy the GPad story if you like. But just for argument’s sake, we point you to recent graphic from webhost Intac. It seeks to show – with big, bright colors – how many servers Google is running relative to the world’s other tech giants (though it leaves out the likes of Yahoo!, Amazon, and Microsoft). Google is the one at the bottom. You can’t miss it:

Resource:
http://www.channelregister.co.uk/2010/04/22/google_the_server_chip_designer/

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Though these sites have been popular with some die-hard users, it is internet giant Google’s social networking site Orkut that has constantly topped the popularity charts. In 2007, HT Media’s online subsidiary Firefly eVentures too entered the fray and paid around US $10 million or roughly Rs 39 crore to acquire Desimartini from Vivek Pahwa, an alum of Indian School of Business, Hyderabad.

The deal brought the social networking sites again in the spotlight, but experts commented that the company was paying too high a price for a business that’s yet to develop a revenue model! In 2008, Facebook started growing its base in India. And in a matter of one and half year, its user base started to rival that of Orkut.

Today, as per audience measurement website Vizisense.com data, Orkut is India’s number one SNS with a 33% reach and 15.3 million unique users. It is followed by Facebook, with a 27% reach and 12.6 million unique users. The only two Indian websites that make it to the top 10 list are Ibibo.com and Bharatstudent.com, with 6% and 3% reach, respectively.

The data itself says a lot about the social networking sites in

India. In fact, some of the sites seem to have upset their loyal users. Take for example, Yaari.com. The website which was started by Stanford University graduates Prerna Gupta and Parag Chordia, is the subject of scores of spamming related complaints in the web world.

Minglebox, one of the early entrants to the scene today is no longer a social networking site. “It was clear to us that a generic social networking will not be sustainable with global players dominating the market. We started as a social networking site but we noticed a lot of activity on the site regarding education. And when we moved to a pure education site, the student community stuck with us,” says Kavita Iyer, founder and CEO of MingleBox. Today the site has over 3 million registered users. The owners perhaps understood the game and morphed into a pure education website.

The challenges

SNS have arrived in numbers, but not in terms of cash, says Vikram Bhardwaj, CEO, eStatsIndia.com, a information and business research consulting firm. One of the major barriers to the growth of Indian SNS is language. The huge English speaking population has propelled the growth of IT enabled services in India, but this very advantage forces Indian companies to compete with global players in the SNS space. “The moment an individual here logs on to the net, his preferred language becomes English. This is not the case in other countries,” says a top executive of one of the companies who did not want to be named.

For example, Japanese SNS Mixi has more than 80% of the SNS market in Japan. There are similar examples of SNS sites in other languages across the world�Russian, French, Chinese, Korean, etc. In India, that is not the case. In addition, while the cost for developing and maintaining the site is same for any player, the economic values of user is far lower in India (the per user revenue is far lower in India). “On an average, the pay per page view is anywhere between 4 to 10 paise,” says the executive.

The rise of social media

With just 47 million internet users in a country with a billion-plus people, the internet is still small compared to the traditional media�TV, print and radio. But the profile of the users, the ease of measurability of audience over the net coupled with the growth potential over the next decade has generated enough interest among marketers.

In 2010, the total advertising spend on the digital space in India is likely to cross Rs1000 crore. While the tradition forms of engaging customers on the digital platform–websites, display ads, etc., remain, Indian companies today are also incorporating social media into their marketing strategy.

Take for example, India’s aviation sector. Private airlines such as SpiceJet are focusing on the social networking sites to create content and interact and engage with the customers. The company says it has more than a 1000 followers on sites like Facebook and Twitter. Through the groups, the users are told about the promotional offers, and in turn, they can share their experiences and give feedback.

“Our focus has been to leverage these outlets and engage consumers, and, get them to interact with the brand. This is strongly supported by our belief that customers don’t want to be mere consumers anymore,” says Anish Srikrishna, senior vice-president-marketing, SpiceJet.

This is a strategy that has been enthusiastically adopted not just by other airline companies such as Jet Airways and Kingfisher Airlines, but companies in other sectors too. But the point is that their presence is largely limited to Facebook, Orkut and Twitter.

“Reach is the singular factor that drives this decision. You will be able to see Alexa’s tables of top sites in India which drive this decision. As a secondary is functionality, if there is something special on the platform that is not available on a broad reaching platform we will still consider it if the proposition is unique enough,” says James Sandberg, social media strategist for Diageo India, the Indian subsidiary of global liquor major Diageo.

Down but not out

The players in the SNS space are not giving up so easily. “As broadband grows, local social is a bigger opportunity,” says Ashish Kashyap, CEO, Ibibo. The social networking site which started in 2007 has launched social gaming which has given the company good traction. Besides online ads, value-added service and e-commerce are also revenue generators for the company.

Another player in the space, Reliance ADAG owned BigAdda, offers rich media content and blogging opportunities to its users. It created a lot of interest by roping in Bollywood actor Amitabh Bachhan to write a blog on its site. “We started to look at differentiation. In addition to blogs and rich media, we started the first online reality show,” says Shivanandan Pare, CEO, Big Adda. It expects to garner not just more users but also revenues from its reality shows.

Indyarocks too says it offered user and premium content to its members. The company says the growth of Facebook and Orkut has not hurt it but rather helped it grow. “We have recently opened up our site for cross platform interactivity due to which users on our site can seamlessly share content with their friends on Facebook and vice-versa,” says Kalyan Manyam, CEO, Indyarocks. The company claims to be profitable.

While these companies are putting up a brave front, and tweaking their business models to survive, with Facebook setting up its office in India it will not be an easy ride. The team that has been set up in Hyderabad will focus on advertiser, user and developer operations. “India’s innovative and tech-savvy environment inspires us to invest heavily here, from working closely with mobile carriers to create streamlined Facebook applications, to sponsoring a Developer Contest in 2009, which rewarded Indian developers for their creativity in creating applications and Connect integrations”, says Meenal Balar, international growth manager, Facebook.

People Group, which owns Fropper.com, while “pleasantly surprised” at the growth of Facebook, does not really see it as a negative thing. “Our research indicates that our members have become adept at managing multiple networks simultaneously, and we see this trend continuing to grow as connectivity across multiple networks increases,” says Gorav Rakshit, group head, digital media, People Group.

“It is difficult to make money in the social networking space,” admits an executive from an Indian SNS who did not wish to be identified. But then the players are still optimistic. “Internet is an evolving and dynamic space. It is not easy as the target is moving continuously. If one can evolve fast then one can succeed,” says Pare.

Resource:
yahoo News

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Resource:
http://www.hanvon.com/en/products/touchpad/touchpad_F10.html

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Placing Internet ads on websites easier and more profitable in the future as the latest technology allows ads to be resized to fit any available website space.

Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.

However, the new technology, developed by UofT Electrical and Computer Engineering associate professor Parham Aarabi, enables ads to be resized automatically to conform to any web space.

“Currently, a significant portion of usable website spaces are not used for advertising because the standard size ads don’t fit,” said Aarabi.

“Our technology is the first ever to conform ads to any available website space in an automated and practical way. Essentially, advertisers provide a single ad at a preset size, and our technology can, automatically and dynamically, regenerate the ad at any size, resolution, or aspect ratio by taking into account the contents of the ad, relevant text, and other information,” Aarabi added.

He added that the technology would translate into profit because formerly wasted web space can be used for advertising.

“Given an online advertising market worth billions of dollars, this technology could significantly increase revenues for publishers, and create new opportunities for advertisers,” Aarabi said.

The concept will be presented at the World Wide Web 2010 Conference in late April in Raleigh, North Carolina. (ANI)

Resource:
http://news.oneindia.in/2010/04/20/newtechnology-to-give-internet-advertising-aboost.html

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It means people can stop carrying around a bunch of keys, and instead use a single electronic device to unlock their car, front door and gain access to their office.

The technology simply requires the users to enter a pin code and wave the device over an electronic pad fitted beside a door to open it.

Apparently, a newly published patent application, filed with the US Patent Office, contains the details of the new technology.

It is speculated that the next model of the iPhone will contain this feature.

The application states: “The device can communicate with an external device to open a lock. By way of example, the electronic device may be a model of an iPhone.

“The external device may be any suitable electronic device such as a portable media player, personal data assistant or electronic lock that may be used to access a door, car, house or other physical area.”

For safety purpose, the device may be attributed with a feature to encrypt any information that passes between the iPhone and the computer-controlled lock, preventing hackers from “listening in”.

Leander Kahney, a consumer technology expert and author of a book and blog called the Cult of Mac, said there were rumours that Apple has been testing the technology.

“If true, it’s a very big deal. As well as opening doors and unlocking your car, it could also turn your iPhone into an electronic wallet and ID card,” the Telegraph quoted him as saying.

He added: “You’d be able to pay for buses and trains, as well as your morning coffee and groceries in a jiffy, just by laying your iPhone on a special pad, and the price is electronically deducted from your account.

“The trouble is that the technology hasn’t gone completely mainstream. If Apple were to adopt the technology, they would likely set the standard, and that would drive widespread adoption as everyone scrambles to make their systems iPhone-friendly.”

If granted, the application filed at US Patent house will offer Apple legal protection from other companies copying its ideas and technology.

Steve Jobs, Apple’s chief executive, said: “We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it.

“We think competition is healthy, but competitors should create their own original technology, not steal ours.”

Resource:
http://in.news.yahoo.com/139/20100307/393/ttc-apple-s-ikey-to-replace-the-humble-d.html

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Opening up its SDK for developer leads to further enhancements of third party iphone development and customization of software. Iphone software development work is done by Mac OS. Fusion Informatics has vast experience of software development in Mac. Fusion Informatics can do iphone software designing and development within short time of period.

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