In a rapidly evolving business landscape, micro, small, and medium enterprises (MSMEs) in India are increasingly recognizing the importance of digital transformation. A recent survey  of Vodafone Idea’s enterprise arm reveals that 43% of MSMEs plan to increase their digitalisation budget next year. This trend underscores a growing awareness of the benefits of digital tools and technologies in driving growth, enhancing efficiency, and remaining competitive. In this blog, we explore the reasons behind this shift and what it means for the future of MSMEs in India.

The Driving Forces Behind Increased Budgets

1. Enhanced Efficiency and Productivity: Digital tools streamline operations, automate routine tasks, and improve overall efficiency. For MSMEs, this translates to reduced operational costs, faster turnaround times, and increased productivity. By investing in digital technologies, businesses can optimize their processes and focus more on strategic activities.
   
2. Improved Customer Experience: Today’s customers expect seamless, personalized experiences across all touchpoints. Digital technologies enables MSMEs to better understand customer preferences through data analytics and offer tailored solutions. Enhanced customer experience leads to higher satisfaction and loyalty, crucial for business growth.
   
3. Greater Market Reach: Digital platforms provide MSMEs with access to a broader audience. E-commerce, social media, and digital marketing tools help businesses reach potential customers beyond their geographical boundaries. This expanded market reach is essential for scaling operations and driving revenue growth.
   
4. Resilience and Adaptability: The COVID-19 pandemic highlighted the need for businesses to be agile and resilient. Digital tools allow MSMEs to quickly adapt to changing market conditions, maintain business continuity, and explore new revenue streams. Increased adoption of digital technologies prepares businesses for future uncertainties and disruptions.
   
5. Data-Driven Decision Making: Digital technologies provide businesses with valuable insights through data collection and analysis. MSMEs can leverage this data to make informed decisions, identify new opportunities, and address challenges proactively. Data-driven decision-making enhances strategic planning and business outcomes.
   

Key Areas of Investment for MSMEs

1. Cloud Computing: Cloud solutions offer flexibility, scalability, and cost-efficiency. MSMEs are increasingly adopting cloud services for data storage, collaboration, and application deployment, enabling them to operate more efficiently and reduce IT infrastructure costs.
   
2. Digital Marketing: Investment in digital marketing tools and strategies is on the rise. MSMEs are leveraging social media, search engine optimization (SEO), and pay-per-click (PPC) advertising to increase brand visibility and attract new customers.
   
3. E-commerce Platforms: E-commerce is a vital channel for MSMEs to sell products and services online. Investing in robust e-commerce platforms allows businesses to tap into the growing online consumer base and expand their market reach.
   
4. Customer Relationship Management (CRM) Systems: CRM systems help businesses manage customer interactions, track sales, and improve customer service. Therefore, by investing in CRM software, MSMEs can build stronger customer relationships and drive sales growth.
   
5. Enterprise Resource Planning (ERP) Systems: ERP systems integrate various business processes into a single unified system, providing real-time visibility and control over operations. For MSMEs, ERP solutions streamline processes such as inventory management, procurement, finance, and human resources, leading to improved efficiency and reduced costs.
   
6. Manufacturing Execution Systems (MES): MES solutions are crucial for MSMEs in the manufacturing sector. These systems monitor, control, and optimize manufacturing operations, ensuring high quality and efficiency. By investing in MES, MSMEs can improve production planning, track real-time progress, and enhance overall operational performance.
   
7. Cybersecurity: As digital technologies increases, so does the risk of cyber threats. MSMEs are prioritizing investments in cybersecurity solutions to protect their data, systems, and customer information from cyberattacks.
   

Challenges and Considerations

While the increased focus on digitalisation is promising, MSMEs must navigate several challenges to maximize their digital investments:

1. Skill Gaps: Implementing digital technologies requires a skilled workforce. Hence, MSMEs need to invest in training and upskilling their employees to effectively leverage digital tools.
   
2. Budget Constraints: Despite the intent to increase budgets, many MSMEs operate with limited financial resources. So, prioritizing investments and seeking cost-effective solutions is crucial for maximizing returns on digital investments.
   
3. Integration with Existing Systems: Seamlessly integrating new digital tools with existing systems can be complex. MSMEs must ensure that new technologies complement their current infrastructure and processes.
   
4. Change Management: Digital transformation involves significant changes in business processes and culture. But, MSMEs need to manage this change effectively to ensure smooth adoption and minimize resistance from employees.
   

Conclusion

The planned increase in budgets among MSMEs in India signals a positive shift towards embracing digital transformation. By investing in digital tools and technologies, MSMEs can enhance efficiency, improve customer experiences, expand their market reach, and build resilience. However, it is essential for businesses to address challenges such as skill gaps, budget constraints, and integration issues to fully realize the benefits of digitalisation.

Why Fusion

At Fusion Informatics, we specialize in providing tailored digital solutions to help MSMEs navigate their digital transformation journey. Contact us today to learn how we can support your business in leveraging digital technologies for sustained growth and success.

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Augmented reality has created quite a ring which has left the users wondering how the technology Most of the smartphone users, augmented reality will definitely change a lot for them and allow users to experience a different reality based on personal needs and desires.

Augmented reality will powerfully impact with society and the fields of marketing and advertising will explode with this latest technology. The new mobile applications being advanced will offer facial recognition software that will gain momentum very quickly.

Augmented reality (AR) is a sort of interactive, reality-based display environment that takes the competencies of computer-generated display, sound, text and effects to augment the user’s real-world experience. Augmented reality synthesizes real and computer-based scenes and images to deliver a unified but enhanced view of the world.

Augmented reality has many different implementation models and applications, but its primary objective is to provide a rich audio visual experience. AR works by employing computerized simulation and techniques such as image and speech recognition, animation, head-mounted and hand-held devices and powered display environments to enhance a virtual display on top of real images and surroundings.

Sketch Of Augmented Reality

To somewhat extend, augmented reality was first invented by a cinematographer called Morton Heilig in 1957. He founded the Sensorama which delivered visuals, sounds, vibration and smell to the viewer. Obviously, it wasn’t computer controlled but it was the first example of an endeavor at adding extra data to an experience.

The first perfectly functioning AR system was the one developed at USAF Armstrong’s Research Lab by Louis Rosenberg in 1992. This was called Virtual Fixtures and was an extremely complex robotic system which was intended to compensate for the lack of high-speed 3D graphics processing power in the early 90s.

The first marketable application of AR technology was the yellow “first down” line that initiated appearing in televised football games in 1998. In the past decade, numerous labs and companies have constructed devices that give us augmented reality. In 2009, the MIT Media Lab’s Fluid Interfaces Group presented SixthSense, a device that synthesized the use of a camera, small projector, smartphone and mirror. The device hangs from the user’s chest in a cord fashion from the neck. Four sensor devices on the user’s fingers can be used to operate the images projected by SixthSense.

Moving augmented reality to a more wearable interface, Google rolled out Google Glass in 2013. It displays on the user’s lens screen via a small projector and responds to voice commands, covering images, videos and sounds onto the screen. AR technology allows simplified surgeries, offering safe environments and good experience for patients reducing any medical profile that may arise during and after the surgery. In fact, Google Glass was not only an app but also used in the medical field effectively. Google withdrawn Google Glass at the end of December 2015.

One of the most popular means AR has intruded day to day life is through mobile games. In 2016, “Pokémon Go” an Augmented Reality game became a sensation globally, with over 100 million downloads according to CNET. It concluded up making more than $2 billion. The game let users to see Pokémon characters bouncing around in their own town. The goal was to capture pocket monsters, and use them to battle others, locally, in AR gyms.

In 2018, a mobile AR game named “Harry Potter: Hogwarts Mystery” became worldwide sensation. The game not only entertain the users but also allowed them see the Hogwarts around them while having the ability to cast spells, use potions and to learn from Hogwarts teachers. As of now, the game has around 10 million downloads in the Google Play store.

The Forthcoming Years Of Augmented Reality

Augmented Reality (AR) is quickly becoming one of the hottest trends in the world and industries, recognized as a creative and innovative way of increasing engagement. It’s a great thing to be a technology enthusiast.  AR has an almost limitless potential and power.

Researchers stated that in future phones and tablets will not be the only venue for AR. Research continues swiftly on including AR functionality in contact lenses, and other wearable devices. The crucial goal of augmented reality is to build a convenient and natural involvement, so there’s a sense that phones and tablets will get replaced, but it’s not sure what those replacements will be. Even glasses will also take on a new form, as “smart glasses” are developed for blind people.

By 2025 the healthcare revenue from augmented and virtual reality will be around $5 billion and some technology insiders expect to see the most advancements of AR technology in the healthcare domain. Already there is AR at work in hospitals and doctor’s offices. By using the Accuvein scanner projects where valves and veins are so that healthcare professionals can easily find a vein for IV placement.

The travel industry also has a lot to gain from the AR boom as 84% of consumers all over the world would be interested in using AR as part of their travel experiences and 42% believe that AR is the future of tourism.

Educational platforms are the most underlined sector in AR technology. AR tools are used to develop 3D images, study the universe, or recreate historical events. The opportunities are as extensive as the technology. The pilot studies of using augmented reality in classrooms to present the deeper understanding of a topic have been successful so far. The text and images will turn to more attractive features by integrating Augmented Reality.

Industrial, military and medical applications can excellently use Augmented Reality in the validation of the plans and designs. Instead of a 2D blueprint of the map, soldiers can use a detailed 3D map to plan their mode of attack. In fact even doctors and medical facilitators can use AR to supplement live information that is crucial to the patient’s body, during a surgery.

Conclusion

The impacts of augmented reality is boundless and will move every field and industry vertical. In the Forthcoming years it will be used by everyone including professionals and consumers. It will also become a significant tool for educational purposes in classrooms around the world.

Augmented reality will change the way user’s involvement and will develop the retailers’ abilities to interact with the users. AR absolutely offers endless promises and when combined with a mobile device technology, it will prove to be very powerful. AR will let for geo-tracking that will allow amazing experiences for consumers.

Want to develop your Augmented Reality app? With 18 years of experience of developing mobile apps we, Fusion Informatics are ready to take any challenge to make the best use of our talent for your business. No doubt, Augmented Reality apps improve business processes and increase worker productivity. Get in touch with us ‘Fusion Informatics’ for a better outcome at affordable cost. We are counted at top in the list of mobile application development companies in Bangalore, India. Our services also crossed over to other major cities of India such as Mumbai, Gujarat, and so on.  Contact us today and entitle a best deal!

Fill out the request form or drop us your app project inquiry at sales@fusionInformatics.com. You can also call us +91-63610 54076. We are in a click away!

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As mobility continues to evolve, it has become critical to helping companies use the full range of digital technologies to boost overall operating and financial performance.

Mobile innovation is changing the way that companies are communicating with customers and getting work done.

Still, while the greatest value from mobile is drawn from the apps and data being used, many enterprises continue to struggle with how best to handle mobile app distribution in a way that drives adoption of the key mobile apps

Enterprise mobile apps are only effective if they’re being used. That’s why getting them in the used by your dealer network is absolutely important. Organizations with widespread or global networks can generally handle mobile app distribution in one of two ways: publishing to a public app store or publishing to an enterprise app store.

However, despite the overall enthusiasm for mobile apps, widespread adoption and use of apps within the enterprise has yet to occur. A variety of challenges companies experience in building and managing apps also maybe hindering adoption. A few crucial steps for successful mobile application adoption can be:

Focus on the user experience:

Highlight the apps benefits and demonstrate how it enables employees to perform tasks more efficiently. We also recommend incorporating feedback to ensure that the app sufficiently meets employee needs and expectations.

Make speed a top priority:

The reason that top consumer apps are well adopted is because they are simple—you don’t need to be trained professionally to use them. The same holds for the enterprise.

Know your user persona, not just your buyer persona:

Because employee adoption is critical to enterprise app success, user expectations and challenges should inform each stage of development. Offer an intuitive user experience, and enhance workforce productivity.

Safe and secure:

This is the most important aspect that need to be considered when embarking on the perfect mobile strategy due to rising incidents of data intrusion, malware or even hacking of accounts.

Promote services evangelism post-deployment:

Enterprise features can provide immediate value for workers, if they are able to use them. Thus, integrating your Support team into the feature adoption strategy is non-negotiable. It is important to be in touch with enterprise mobile app developers who have the experience delivering enterprise app solutions from the conceptualization stage through deployment.

To unlock the value of data, companies have to find ways to let it be easily accessed as part of this supply chain, flowing easily and usefully through the entire organization, and eventually throughout the organization’s ecosystem of partners as well. It is important to be prepared and agile enough to make changes based on what the analysis is showing.

With Fusion Informatics, you can get an edge over your competitors. We empower today’s leading enterprises to compete by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems, today and in the future. We offer ready-to-run business mobile apps to help organizations better engage with customers and partners, as well as increase employee productivity through mobile device access to company systems and information.

Need help to know how our solutions can transform your business?

Please Get in Touch with our experts.

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Mobile application development companies usually tend to build apps that aim to do everything at once. Generally, mobile apps are nothing but an abbreviated form of prevailing websites or desktop apps that are intended to perform all the same tasks as their larger counterparts. This leads to troublesome, annoying and slow apps that cease to be efficient due to unnecessary and irrelevant functionality.

The concept of micro app revolves around two essential fundamentals:

• Quick, targeted, narrow, get in – interact – get out function, incorporated into a single mobile app.
• Performing tasks in real time, irrespective of whether it is personal or professional.

In comparison to the usual enterprise mobile apps, micro apps offer an experience that is more specific and is easy-to-use.

Organizations are constantly looking for new ways to increase employee efficiency, but often only further perpetuate the problem by introducing yet another new app or program. Reaching employees through the most actively used channel throughout the day is the key. Choosing the right mobile technologies to support higher levels of employee engagement will build stronger ties regardless of location.

Micro apps have emerged as a way to take some of the pressure off and help businesses push past the barriers of enterprise mobility. Just as mobile apps are transforming the way enterprises go mobile, micro apps are transforming the way people work.

Micro apps are simpler and more targeted, allowing employees to quickly perform specific tasks from any device, email, browser, or communications client. They provide highly focused, task-based functionality that let users get in, interact, and get out with maximum efficiency.

Instead of spending months developing a huge all-in-one mobile app, organizations can quickly create micro apps that address a specific employee need or streamline a single business process, such as approving an expense report or checking on the status of a lead in a CRM.

Engagement, productivity, and retention are directly related to the measurement of an employee’s satisfaction in the workplace. When employees are engaged they are more likely to be motivated to perform and stay where they are. Select the best mobile technologies your organization needs to reach the performance levels. The better the selection of tools with the right content, the more autonomous employees will be at making the decisions they need to perform and the better will be the clarity in communication among the employees.

With Fusion Informatics, companies can get an edge over their competitors by developing micro apps for better employees’ productivity, adapt to changing needs and priorities, and focus their time on growth.

Need help to know how micro apps can transform your business?

Please Get in Touch with our experts.

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