Ecommerce Success Story - Retail - Home Electronics and Appliances

Client

Digital Syscom Private Limited

Industry

Retail - Electronics & Home Appliances

Business Challenge

Digital Presence and ROI

Client Introduction

Digital Syscom Private Limited is the Leading Distributor for Electronics and Home Appliances products in Gujarat. Established in the year 2013, Digital Syscom is dealing with a wide range of electronics & home appliances for well-known brands. Since its inception, the company has grown tremendously across Gujarat by providing quality products at reasonable prices and support

Challenges

Generate Brand Awareness and create new sources of inbound leads
Develop a strong connection with customers with a mobile app
Delivering news, offers, deals, coupons, & new products effectively.
Establish a digital footprint by promoting a brand on websites, social media, etc.
Building user base for newly launched app
Increase sales through a mobile app

Strategy

In the initial phase, we identified the challenge that is involved in the business and the ways in which they can be addressed with the help of a mobile application. In our analysis, we discovered that the Gujarat region had a major population using mobile apps to do online shopping, which is why we finalized the essential app features to cater to the target audience in a most ideal way. Also, the client wanted to offer the best brand Electronics & Home Appliances products at the best price, to the customer's doorstep, so we developed an app that accommodated all the client requirements. Besides this, the app's goals were to stay connected with the customers, delivering news, offers, deals, coupons, new products effectively, so the client had partnered with us in facilitating its digital marketing activities like app promotion on local regional websites & review sites, launching FB, Instagram and Twitter channel, promotion through blog and articles, runninga paid campaign, etc.