Digital Transformation for Small Businesses (SMB)

Small businesses face competitive challenges that are different from larger ones including lack of scale. However, unlike managers in large enterprises, small business owners have a 360-degree understanding of their operations and challenges, which makes adoption and analysis relatively frictionless and can accelerate Digital transformation.

Why Digital Transformation for SMB?

Advancement of technology
Change in business practices with internet economy, social media and ecommerce
Industry 4.0
FOMO (Fear of Missing Out)
Shift from product-centric to customer-centric approach

How it works

Digital Transformation Value

Product Development & Design

3D printers to shorten the time needed to bring products to market
Deducing customer needs using data analytics
PLM (Product Lifecyle Management) programme to address challenges beyond product development
Computer-Aided Manufacturing (CAM) to automate manufacturing processes
Computer Aided Design (CAD) to shorten design cycle

Demand Forecasting

Big data and advanced analytic to forecast demand
ML Algorithms to capture real-time fluctuations in purchase behavior

Supply Chain & Logistics

Integrated systems for data sharing with suppliers
Purchasing & payment systems to facilitate easy purchasing & payments
Robotic systems to support intercisternal transport
Big data & analytics systems to optimize logistics
Manufacturing Execution system, PLC, ERP, etc, to manage resources efficiently

Operations

Industrial Robots to perform the tasks that are unachievable by human
Automated Quality Control to avoid human errors and fatigue
Automation to automate various business functions
TQM, JIT, Lean to avoid waste without compromising on quality

Payments

Payments apps to offer payment alternatives
Omnichannel commerce platforms to interact and transact with a multitude of brands
Voice command for easy payments

Marketing & Sales

Marketing analytics to understand the ROI of your marketing campaign
Social selling & personalization by using social media
Automated sales system to drive efficiency in sales processes
Cloud-based CRM systems to manage customer relationships
Chatbots & VAC to automate customer support
Portals to cross-sell & upsell the products/services

Where to start from?

Some companies may experience difficulties in developing a strong hold on this transition of technology and must be wondering how can we overcome such difficulties? What are the right ways of implementing digital transformation strategies? How to transform the operations and still preserve the unique identity? And so on…

Here’s how you can start.

1. Assess your company’s biggest challenges and weaknesses

Identify what challenges stands in the way of your business success. A detailed assessment can help you diagnose the areas where transformation need to be prioritized.

2. Identify the technologies that can address the key challenges

The next step is to identify the technologies that can help mitigating the pain points. For instance, a cloud contact centre platform can allow your agents to connect with clients via a range of channels.

3. Break down the silos

It is essential to involve all stakeholders and the involvement of internal departments as digital transformation isn’t just an IT project but is a fundamental business and culture transformation.

4. Decipher value from data

Use technologies that allows to extract meaningful insights from heterogenous datasets. Accurate insights may facilitate better understanding of what customers, partners, and employees want and design the most relevant system to drive growth in business.

5. Seek out assistance from technology partners

It may be helpful to consult with companies that have expertise in charting the digital transformation for small businesses. They can recommend the solutions based on your budget, objectives, needs, and other such factors.

Embarking on your digital transformation journey? Let us guide you through the current trends and demonstrate our expertise using practical examples.